The sparkling brilliance of the internet can sometimes be so bright that it is blinding. Everything is new and shiny, wonderful and promising on the web. It doesn't cost much in either time or money to get started online with exposure for your business that is available to the world! Everyone will come clamoring to your doorstep as soon as you turn on that glowing neon 'Open for Business' sign.
 
 You are justifiably proud of your hard work and you have polished and highlighted all of the important points you have to make and posted beautiful photographs and glowing testimonials about your products and services on your site. You have done it all yourself, studying the techniques of the web and submitting to all the search engines and web directories. Now it is perfect, a sight to behold available to the world wide web.
 
 Now what? Go get a second opinion! Not everybody will love what you have to offer! Even though you've worked hard to create the perfect web site. Find an expert and seek out their advice and get ready to hear a little criticism! Why?
Because you've been blinded by all of that brilliance! You are too close to it to be objective. You've got your nose six inches away from a tree trunk and can't see the forest around you!

 After going through this scenario myself, just this week, I can tell you that it is humbling. I sought out the advice of Ron Scheer who offers site critiques. He reviewed my site and returned with some insights that startled me and others that confirmed nagging doubts I've had for some time about weaknesses that I just didn't want to admit.

 Many of you have taken the time to review the offerings at WebSite101 and liked it enough to send your friends. That is how we continue to grow and learn and improve what is offered on our pages. As I learn new techniques and gain new insights, I pass them along to this list to help you do the same if you haven't already learned them yourself.

 Dr. Scheer made a list of recommendations that will dramatically improve the site! When you invite a professional to review your site and he gives you some solid advice, it's best to take it to heart and use that advice to make adjustments, improvements and overhauls. I even got a second opinion on his second opinion!

 A friend of mine is a professional copywriter who has done some very respectable work. She reviewed Ron Scheer's suggestions and confirmed what he had to say. Friends and family are not the best source of constructive criticism. She had seen it before and had COMPLIMENTED me on the site! Seek out an unbiased professional that can give you your money's worth. They're not very likely to say, "That's very nice, dear" That's nice to hear, but it's another kind of blindness.