• How to Switch Hosting Providers During Your Search Engine Campaign
  Has your site ever been unavailable to the Internet because you were switching web hosting providers? This type of instability is entirely unnecessary and can be prevented with some basic technical expertise.
  

• A 10 Minute Search Engine Optimization
  Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice.
  

• Are Search Engines Worth It Any More?
  The “Number One” Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: “How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets - it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . ”
  

• Submitting your site to the Open Directory
  Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned.
  

• Becoming an Open Directory Project Editor
  Can't get your site listed in the Open Directory, no matter how hard you try? Find out how you can become an editor of the Open Directory and get your site an optimum listing in it.
  

• Improve the Link Popularity of your site (Part III)
  continued
  

• Improve the Link Popularity of your site (Part II)
  continued
  

• Improve the Link Popularity of your site
  Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.
  

• YIKES!!! IT WORKED!
  How "Doorway Pages" can dramatically improve search engine rank. Provides link to a site offering a template.
  

• Creating Hallway Pages
  Once you have created the doorway pages for your site, how do you go about installing them in your site? Should you just upload the doorway pages to your server and then submit those pages to the search engines?
  

• Creating Doorway Pages (continued)
  Part II -
  

• Creating Doorway Pages
  Doorway pages are pages which repeat a particular keyword a number of times and are designed to get a high ranking in a particular search engine. Since each search engine uses a different algorithm to rank pages, those who use this technique of creating doorway pages to get a high ranking for a particular keyword have to create separate doorway pages for each search engine.
  

• Creating Keyword Rich Pages
  Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. Should you create those everybody-hates-it-but-everybody-does-it doorway pages?
  

• Measuring Link Popularity
  "Which search engines use link popularity as a factor in ranking pages?" Well, that question has become pretty moot these days. Just about every search engine uses link popularity as a factor. So, how do you find out how much link popularity your site has?
  

• Which keywords should you optimize your site for?
  In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
  

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